l79 Privacy Policy — How We Protect Your Data

When you register for an account, make a deposit, place a wager, or contact l79 support, we collect certain categories of personal information. This section details the specific types of data l79 collects, the circumstances under which collection occurs, and the legal basis for that collection.

1.1 Information You Provide Directly

The following personal data is collected at the point of account registration or during the course of your use of the l79 platform:

• Identity data: Full legal name, date of birth, gender, and national identity number (NID) or passport number where required for KYC verification.
• Contact data: Mobile phone number (used for bKash, Nagad, Rocket, or Upay payment linking), email address, and residential address including city (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi).
• Account credentials: Username and encrypted password. l79 does not store passwords in plain text — all credentials are hashed using industry-standard cryptographic algorithms.
• Financial data: Payment method details, transaction amounts in Bangladeshi Taka (৳), deposit and withdrawal history. l79 does not store full card numbers — only masked identifiers are retained for Visa and Mastercard transactions.
• KYC documents: Copies of government-issued identity documents and proof-of-address documents submitted during the verification process.

1.2 Information Collected Automatically

When you access the l79 platform, certain technical and behavioural data is collected automatically through our systems and analytics infrastructure:

• Device and browser data: IP address, device type, operating system, browser type and version, screen resolution, and language preferences.
• Usage data: Pages visited, games played, session duration, betting history, game provider interactions (Pragmatic Play, Evolution Gaming, Spribe, Ezugi, etc.), and navigation paths within the platform.
• Transaction logs: Date, time (Bangladesh Standard Time, UTC+6), amount, payment method, and status for all deposit and withdrawal events.
• Communication records: Records of live chat sessions and any written correspondence submitted to l79 support.

1.3 Information from Third Parties

l79 may receive supplementary personal data from trusted third-party sources in the following circumstances:

• Payment processors (including bKash, Nagad, Rocket, Upay, and card networks) may share transaction confirmation data and payment method verification results.
• Identity verification partners may share the outcome of document authenticity checks conducted on your behalf during the KYC process.
• Fraud prevention services may share risk signals or screening results that assist l79 in protecting the integrity of the platform and the security of your account.

The table below summarises the primary categories of data collected, together with the lawful basis under which each category is processed:

l79 uses the personal data collected from players exclusively for legitimate purposes directly connected to the operation of the platform and the delivery of services to players across Bangladesh. We do not use your data in any manner that has not been disclosed in this Privacy Policy.

2.1 Service Delivery and Account Management

The primary use of your personal data is to create and manage your l79 player account, process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, verify your identity in accordance with KYC requirements, and provide access to the full range of games and sports betting markets available on the l79 platform, including cricket betting on BPL and T20 World Cup markets.

2.2 Security and Fraud Prevention

l79 uses identity, device, and behavioural data to detect and prevent fraudulent activity, unauthorised account access, money laundering, and bonus abuse. Automated risk scoring systems analyse transaction patterns and login behaviour to flag suspicious activity for manual review by the l79 compliance team. Where fraud is confirmed, l79 reserves the right to share relevant data with law enforcement or regulatory authorities.

2.3 Responsible Gaming Monitoring

l79 uses your gaming activity data — including session duration, wagering frequency, deposit velocity, and loss patterns — to identify players who may be exhibiting signs of problem gambling. Where such patterns are identified, l79 may take proactive steps including issuing responsible gaming alerts, imposing mandatory cooling-off periods, or contacting the player directly via their registered mobile number or email address. This use of data reflects l79's commitment to player welfare and aligns with the guidance available on the Responsible Gaming page.

2.4 Communications and Customer Support

l79 uses your contact data to respond to support queries, send transactional notifications (such as deposit confirmations, withdrawal approvals, and account security alerts), and deliver promotional communications where you have provided consent to receive them. You may opt out of marketing communications at any time by contacting l79 support via live chat.

2.5 Platform Analytics and Improvement

Aggregated and anonymised usage data is analysed to understand how players interact with the l79 platform, identify areas for improvement in the user experience, optimise game recommendations, and evaluate the performance of promotional campaigns. This analysis does not involve the identification of individual players and is conducted at an aggregate level only.

l79 does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial purposes. However, certain limited categories of data disclosure are necessary to operate the l79 platform and to comply with applicable legal obligations. All third parties to whom l79 discloses personal data are contractually bound to process that data only for the specified purpose and to maintain appropriate security standards.

3.1 Payment Processing Partners

To process deposits and withdrawals, l79 shares relevant payment and identity data with payment service providers including bKash, Nagad, Rocket, Upay, and the card networks (Visa, Mastercard). The data shared is limited to the minimum required to authenticate the transaction and confirm the identity of the account holder. l79 does not store full card numbers or mobile banking PINs.

3.2 Identity Verification and KYC Providers

l79 engages third-party identity verification specialists to assist with the KYC process. Where a player's documents are submitted for verification, those documents are shared with the verification partner for the sole purpose of confirming the document's authenticity and the player's identity. Verification partners are bound by strict data processing agreements that prohibit secondary use of player data.

3.3 Game Technology Providers

Games available on the l79 platform are supplied by third-party providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers operate their own game servers and may receive a player identifier and session token to manage your game session. The data shared is a pseudonymous player ID — your full name, address, and payment details are not passed to game providers.

3.4 Legal and Regulatory Disclosure

l79 may disclose personal data to law enforcement agencies, regulatory bodies, or other authorities where required to do so by applicable law, court order, or where disclosure is necessary to protect the safety and security of the platform or its players. l79 will inform the affected player of such a disclosure where legally permitted to do so.

3.5 Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of the assets of l79, player personal data may be transferred to the successor entity as part of that transaction. Players will be notified of any such transfer via their registered email address and will be given the option to request deletion of their data before the transfer takes effect.

l79 uses cookies and similar tracking technologies to enable core platform functionality, maintain session security, and gather aggregated analytics data. This section explains the types of cookies used, their purposes, and how you can manage your cookie preferences.

4.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit a website. They allow the website to recognise your device on subsequent visits and to retain certain preferences or session states. Cookies cannot execute programs or deliver viruses to your device. They are not harmful in and of themselves; their privacy implications depend on how they are used.

4.2 Types of Cookies Used by l79

4.3 Managing Your Cookie Preferences

You may manage or disable non-essential cookies at any time through your browser's settings. Most modern browsers allow you to block or delete cookies, restrict cookies to specific sites, or receive a notification before a cookie is set. Please be aware that disabling essential cookies will impair your ability to log in to your l79 account and use core platform features, including the cashier and live game lobby.

Instructions for managing cookies in the most commonly used browsers are available from the browser developer's support documentation. l79 does not currently respond to browser-level "Do Not Track" signals, as there is no accepted industry standard for how such signals should be interpreted by gaming platforms.

l79 retains personal data for the minimum period necessary to fulfil the purposes for which it was collected, or for as long as required by applicable legal or regulatory obligations. Once the relevant retention period has expired, data is either securely deleted or irreversibly anonymised so that it can no longer be associated with an identifiable individual.

5.1 Active Account Data

For the duration of your l79 account being open and active, l79 retains all categories of personal data collected at registration, during KYC verification, and throughout your use of the platform. This data is necessary to provide you with gaming and payment services, to verify your identity if requested, and to maintain an accurate record of your transaction and gaming history.

5.2 Post-Closure Retention

Following the closure of your l79 account — whether initiated by you or by l79 — certain categories of personal data are retained for defined periods in accordance with legal and regulatory requirements applicable to online gaming and financial services:

• Transaction records (deposit and withdrawal history, payment method records): Retained for a minimum of five (5) years from the date of the final transaction.
• KYC and identity verification documents: Retained for a minimum of five (5) years from the date of account closure.
• Communication records (live chat logs, email correspondence): Retained for two (2) years from the date of the communication.
• Responsible gaming records (self-exclusion records, deposit limit history): Retained for a minimum of five (5) years to prevent circumvention of self-exclusion through re-registration.

5.3 Deletion and Anonymisation

Upon expiry of the applicable retention period, personal data is either permanently deleted from l79's systems or anonymised such that the data can no longer be attributed to any identifiable individual. Anonymised data may be retained indefinitely for aggregate statistical analysis and platform improvement purposes. Deletion requests submitted by players are processed in accordance with the timeframes set out in Section 6 of this Privacy Policy, subject to any legal hold obligations that may apply to specific data categories.

As a registered player on the l79 platform, you hold a number of rights in respect of your personal data. l79 is committed to honouring these rights promptly and transparently. To exercise any of the rights described below, please contact the l79 support team via live chat on the platform. Our data compliance team will acknowledge your request within 48 hours and aim to fulfil it within thirty (30) calendar days.

6.1 Right to Access

You have the right to request a copy of the personal data that l79 holds about you. Upon a verified access request, l79 will provide a structured summary of your personal data including the categories held, the purposes for which it is processed, and any third parties to whom it has been disclosed. The first access request per twelve-month period is provided free of charge.

6.2 Right to Rectification

If you believe that any personal data l79 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor corrections to contact details (such as a change of mobile number or email address) can be made directly through your account settings. Corrections to identity data (name, date of birth) require documentary evidence and must be submitted via the live chat support channel.

6.3 Right to Erasure

You may request that l79 delete your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent on which processing was based, or where you object to processing on legitimate interest grounds and l79 has no overriding legitimate interest to continue. Please note that certain data categories cannot be deleted during mandatory retention periods as described in Section 5.2 above — in such cases, l79 will inform you of the categories that must be retained and the applicable retention period.

6.4 Right to Restrict Processing

You have the right to request that l79 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or where processing is unlawful and you prefer restriction over erasure. Where processing is restricted, l79 will continue to store the data but will not actively process it until the restriction is lifted.

6.5 Right to Data Portability

Where processing is based on your consent or on contract performance, and the processing is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format (such as CSV or JSON). You may request portability of your l79 transaction history, account profile data, and game session history.

6.6 Right to Object

You have the right to object to the processing of your personal data where l79 relies on legitimate interest as the lawful basis for that processing. You may also object at any time to the processing of your data for direct marketing purposes, including profiling for marketing, and l79 will cease such processing immediately upon receipt of a valid objection.

l79 implements a multi-layered security architecture designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security programme is reviewed and updated regularly to reflect evolving threats and industry best practices in the online gaming sector.

7.1 Technical Security Measures

The following technical controls are in place across the l79 platform at all times:

• TLS/SSL encryption: All data transmitted between your browser or app and the l79 servers is encrypted using TLS 1.2 or higher. The l79 platform operates exclusively over HTTPS — unencrypted HTTP connections are not accepted.
• Password security: Account passwords are stored as salted cryptographic hashes. l79 never stores passwords in plain text and cannot retrieve your password — only a reset process is available if credentials are forgotten.
• Access controls: Internal access to player personal data is restricted to l79 staff who have a legitimate operational need for that access. Role-based access controls and audit logging are applied to all internal data systems.
• Network security: The l79 platform is protected by enterprise-grade firewalls, intrusion detection systems, and DDoS mitigation infrastructure to prevent unauthorised access to platform systems.
• Data segregation: Player personal data and player funds are maintained in logically and physically segregated systems to prevent commingling and to facilitate isolated recovery in the event of a security incident.

7.2 Organisational Security Measures

In addition to technical controls, l79 maintains the following organisational security measures:

• All staff with access to player data undergo background screening and receive regular training on data protection obligations and security best practices.
• Third-party service providers who process personal data on behalf of l79 are subject to due diligence assessments and are bound by data processing agreements that impose security obligations equivalent to those applied by l79 internally.
• l79 maintains an incident response plan that sets out the steps to be taken in the event of a confirmed or suspected data breach, including player notification procedures.

7.3 Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, l79 will notify affected players without undue delay via their registered email address. The notification will describe the nature of the breach, the categories and approximate number of records affected, the likely consequences of the breach, and the measures l79 has taken or proposes to take to address the breach and mitigate its effects.

l79 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, platform functionality, or our data processing practices. When material changes are made to this policy, l79 will notify registered players via their registered email address and will publish the updated policy on this page with a revised effective date clearly indicated at the top of the document.

8.1 How We Notify You of Changes

Where a change to this Privacy Policy is minor or administrative in nature (for example, correcting a typographical error or clarifying existing language without altering the substance of the policy), l79 may update this page without issuing direct notification to registered players. Where a change is material — meaning it alters the categories of data collected, the purposes for which data is processed, or the rights available to players — l79 will provide at least fourteen (14) days' prior notice before the change takes effect, during which time you may exercise your right to erasure or data portability if you do not accept the updated terms.

8.2 Continued Use as Acceptance

Your continued use of the l79 platform following the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the revised policy, you should cease using the l79 platform and submit an account closure request via the live chat support channel. Account closure requests will be processed in accordance with the data retention provisions set out in Section 5.2 of this policy.

8.3 Contacting l79 on Privacy Matters

If you have any questions, concerns, or complaints regarding this Privacy Policy or the manner in which l79 processes your personal data, please contact the l79 data compliance team via live chat on the platform. Alternatively, you may reach the l79 support team by email at:

[email protected] — please include "Privacy Query" in the subject line of your message to ensure prompt routing to the data compliance team.

l79 aims to respond to all privacy-related enquiries within five (5) business days. Where a matter requires more detailed investigation, l79 will acknowledge your enquiry within 48 hours and provide a substantive response within thirty (30) calendar days.

8.4 Governing Language

This Privacy Policy is published in English. In the event of any inconsistency between this English-language version and any translated version that may be made available for informational purposes, the English version shall prevail and be treated as the authoritative text for all legal and interpretive purposes.